1. The Data Harvest

You can't tell a story without facts. Learn exactly which MEDDPICC® data points to extract from your customer to ensure your narrative is grounded in hard ROI and customer reality.

2. The Story Mapping

This is the "Magic Middle." Take your raw data and run it through the Storytelling Model to instantly find your hook, your conflict, and your resolution path.

3. The Final Output

Master the delivery. Learn to condense your story into a 30-second "elevator" pitch for emails, or expand it into a full executive presentation for the Champion and the Economic Buyer.

The Science of MEDDPICC® meets the Art of Storytelling.

Knowing your customer’s metrics is good. Being able to tell them as stories is better. You have gathered the Customer's METRICS as defined in MEDDPICC®. But there is a gap between having some KPIs or numbers and delivering a narrative that makes an Economic Buyer say, "You understand our business better than we do." The Workflow: From Metrics to Mastery This masterclass provides the tactical bridge to turn your customer metrics into a winning sales narrative. We focus on four high-impact stages: 1. Understand the structure of a story 2. Map your customers' metrics to the story structure 3. Build them short or long 4. Tell them with passion

The MEDDPICC® Storyteller

Darius Lahoutifard, the founder of MEDDIC Academy, the first and leading learning platform dedicated to sales and leadership education, with a focus on the MEDDIC and MEDDPICC methodologies, and the owner of the MEDDPICC® trademark, is the creator of this Masterclass. A former sales leader at PTC, where MEDDIC was born, he has trained thousands of professionals worldwide and authored the Amazon best-seller "Always Be Qualifying", the first book ever written on MEDDIC/MEDDPICC®. Today, he continues to advance the methodology through new courses in Sales and Leadership as well as new tools such as the MEDDPICC® App, making the enterprise sales education more accessible, actionable, and measurable.

Curriculum

1 Chapter · 5 Lessons

  1. 1

    MEDDPICC® Storytelling Masterclass

    1. (Included in full purchase)

      Main Video by Darius Lahoutifard (28 min)

    2. (Included in full purchase)

      MEDDPICC® Storytelling Slides (32)

    3. (Included in full purchase)

      Storytelling Explainer Video (6 min)

    4. (Included in full purchase)

      Downloadable Assets

    5. (Included in full purchase)

      Quiz - MEDDPICC® Storytelling (15 Q)

Already a MEDDPICC® subscriber?

If you are currently subscribed to Full MEDDPICC®, Advanced MEDDPICC®, MEDDPICC® for Managers, or MEDDPICC® for Trainers, you don’t need to pay separately for this course. Simply sign in to your MEDDIC Academy account and check your dashboard: the MEDDPICC® Storytelling Masterclass appears as a new lesson toward the end of your existing curriculum.

Take Your MEDDPICC® Skills to the Next Level

- Add Storytelling to your toolkit - Turn MEDDPICC® metrics into clear customer stories - Help Champions retell your stories internally  - Use your storytelling skills in discovery, demos, EB meetings, and your own internal QBRs/SKOs.

$97.00

Enroll now