Objection Handling

How to transform a customer objection into a sales


95% of sales persons don't handle objections properly. Most sales people naturally feel somehow attacked and react by defending their product or their solution. That's a wrong approach.

During this course we learn a proven method applicable in any sales process from an inexpensive consumer product sold in the street up to a multi-million dollars contract. When you understand the mechanism of a proper objection handling and manage to make this process a habit, then you'll close most of the deals thanks to a client objection.

Attend the course now and learn.

What our clients are saying:

Easy, Short, Practical

I had read about objection handling but this course is really the one. Easy, Short, Practical. Thank you MEDDIC ACADEMY.

by Megan Johnson

Easy, Short, Practical

I had read about objection handling but this course is really the one. Easy, Short, Practical. Thank you MEDDIC ACADEMY.

by Megan Johnson
Darius Lahoutifard
Darius Lahoutifard
Founder of MEDDIC ACADEMY, ex-Oracle, ex-PTC, Serial Entrepreneur with 2 exits.

About the instructor

  • Founder of MEDDIC ACADEMY, 
  • Former Executive at Agile/Oracle, PTC, Schlumberger.
  • Serial Entrepreneur in SaaS and Enterprise Software with 2 exits.


Darius started his career in France as a robotics sales engineer. He quickly moved to sales, where he achieved an almost 200% quota each year before being promoted to management. At the age of 28, he became the CEO of a subsidiary of Schlumberger, running a $10M million business.

Although he was quickly successful in climbing the corporate ladder, he was more interested in tech startups. He joined PTC where he took his business unit from $4M to $27M in three years, up to 150 people, all within the most strategic region for the company: France, the fiefdom of their main competitor, Dassault Systemes. With his team at PTC, he outsold Dassault in their own home market. PTC is where MEDDIC was invented. As an early executive, he contributed to the definition and the execution of what became the world’s most renowned sales methodology.

After PTC he founded four startups with two exits and led sales teams at established companies such as Agile/Oracle and Think3. Darius trained his own teams on MEDDIC in all of those roles.

His passion for SALES goes far beyond MEDDIC. At his startups, he was always the first sales rep, selling to everyone: selling to customers, of course, but also to employees (to bring in the best talents) and to investors (to raise funds over five rounds, an aggregate of about $20M). He built the courses you see at MEDDIC Academy not just based on the original MEDDIC concept at PTC, but also his leadership experience over 30 years.

He keeps repeating: "Nothing Happens Until You sell something to someone."
Welcome to MEDDIC ACADEMY!


A SAMPLE SEQUENCE OF DARIUS SPEAKING



What's included?

1 Video
1 Presentation
0.2

Course Curriculum

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