SAY NO

SAY NO To QUALIFY and To CLOSE, a MEDDIC ACADEMY Course in 15 minutes

Saying NO to prospects and customers is neither natural nor easy to practice for sales people. We don't like SAYING NO. Until we understand Why we have to use the technique, and most importantly when and how to SAY NO.

That's exactly what we learn in this course in a concise, sharp and practical way just as all other courses at MEDDIC Academy.

MEDDIC Academy's present students are among the sales force of some of the very well known tech companies such as:

This  course is composed of:

  • 15 min video (slides are incorporated in the video)

The first 3 minutes of the video is available for free and is the one you can watch at the top of this page.

This course is sold as a one-time purchase (and not a subscription). Upon purchase you will have access to the course during 90 days.

Upon completion of this mini course we'll welcome you in the MEDDIC Academy Alumni on LinkedIn and you'll be able to add the skill to your LinkedIn profile. LinkedIn Add to Profile button


What our clients are saying:

Excellent complement to MEDDIC

A very good addition to the full MEDDIC course because it helps keep in mind the key moments when to say No. As sales, we are used to the saying that "the customer is always right", but sometimes you need to say No or qualify out. This training ...

by Anthony Cross

clear, sharp and easy to understand

This course is easy to understand. It highlights the main elements. It is explained very well.

by Ann-Kathrin Sommer

Excellent complement to MEDDIC

A very good addition to the full MEDDIC course because it helps keep in mind the key moments when to say No. As sales, we are used to the saying that "the customer is always right", but sometimes you need to say No or qualify out. This training ...

by Anthony Cross

clear, sharp and easy to understand

This course is easy to understand. It highlights the main elements. It is explained very well.

by Ann-Kathrin Sommer
Darius Lahoutifard
Darius Lahoutifard
Founder of MEDDIC ACADEMY, ex-Oracle, ex-PTC, Serial Entrepreneur with 2 exits.

About the instructor

  • Founder of MEDDIC ACADEMY, 
  • Former Executive at Agile/Oracle, PTC, Schlumberger.
  • Serial Entrepreneur in SaaS and Enterprise Software with 2 exits.


Darius started his career in France as a robotics sales engineer. He quickly moved to sales, where he achieved an almost 200% quota each year before being promoted to management. At the age of 28, he became the CEO of a subsidiary of Schlumberger, running a $10M million business.

Although he was quickly successful in climbing the corporate ladder, he was more interested in tech startups. He joined PTC where he took his business unit from $4M to $27M in three years, up to 150 people, all within the most strategic region for the company: France, the fiefdom of their main competitor, Dassault Systemes. With his team at PTC, he outsold Dassault in their own home market. PTC is where MEDDIC was invented. As an early executive, he contributed to the definition and the execution of what became the world’s most renowned sales methodology.

After PTC he founded four startups with two exits and led sales teams at established companies such as Agile/Oracle and Think3. Darius trained his own teams on MEDDIC in all of those roles.

His passion for SALES goes far beyond MEDDIC. At his startups, he was always the first sales rep, selling to everyone: selling to customers, of course, but also to employees (to bring in the best talents) and to investors (to raise funds over five rounds, an aggregate of about $20M). He built the courses you see at MEDDIC Academy not just based on the original MEDDIC concept at PTC, but also his leadership experience over 30 years.

He keeps repeating: "Nothing Happens Until You sell something to someone."
Welcome to MEDDIC ACADEMY!


A SAMPLE SEQUENCE OF DARIUS SPEAKING



What's included?

1 Video
0.3

Course Curriculum

SAY NO To Qualify And To Close

Stop looking around and start learning:

Enroll now!