This free course is a brief introduction to MEDDIC (& MEDDPICC)   which is considered as one of the most renowned Sales Methodologies. It is a set of Sales and Qualification techniques developed and practiced at PTC (aka Parametric Technology Corp.), a company recognized as one of the strongest sales cultures in the context of Enterprise Software (now SaaS). PTC experienced over 40 quarters of continuous growth during the 90s thanks to MEDDIC.

MEDDIC Academy's present students are among the sales force of some of the very well known tech companies such as:With this free course, you will learn what MEDDIC (or MEDDPICC) is all about.

MEDDPICC (extended acronym) refers to:

  1. Metrics: Quantification of the potential gain and ultimately the economic benefit
  2. Economic Buyer: Interaction with the person who has decision control on the funds for the PO
  3. Decision Process: Process defined by the company to reach the purchase decision
  4. Decision Criteria: Criteria used by the company to make the purchase decision and choose among options
  5. Paper Process: The buyer's Legal & Procurement process for purchasing the solution
  6. Identify Pain: Actual pains at the company which would require your product/service to be relieved
  7. Champion: Powerful & influential persons at the company, who are favorable to your solution
  8. Competition: Understanding of the buyer's other options including internal development and no decision.


The level of knowledge, control and progress of each of the above elements in a specific account provides the sales person with a CHECKLIST, easy to use and remember. The review of the MEDDIC CHECKLIST will result in an objective assessment of the level of qualification in the sales campaign and the degree of confidence for the sales forecast. The unchecked elements on the MEDDIC CHECKLIST will point the sales team to the right actions in the account which will lead to closing that deal.

This  free course is composed of:

  • 12 min video
  • 13 slides
  • 1 Quiz


Upon completion of this mini course we'll welcome you in the MEDDIC Academy Alumni on LinkedIn and you'll be able to add the skill to your LinkedIn profile. LinkedIn Add to Profile button

UPDATE April 18, 2020: This mini course is still kept free of charge, but as of today it will automatically expire 2 weeks after enrollment. 

What our clients are saying:

5 star rating

clear, sharp and easy to understand

Ann-Kathrin Sommer

This course is easy to understand. It highlights the main elements. It is explained very well.

This course is easy to understand. It highlights the main elements. It is explained very well.

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5 star rating

A great intro to MEDDIC

Anthony Cross

If you only have 15 minutes to understand MEDDIC, that's your starting point ! Clear and concise - but it's well worth while drilling down into each topics ...

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If you only have 15 minutes to understand MEDDIC, that's your starting point ! Clear and concise - but it's well worth while drilling down into each topics afterwards.

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5 star rating

Great introduction of MEDDIC

Franz Kaltseis

star rating

5 star rating

MEDDIC is a decent methodology

George Marchelos

I just took the short course and did find it useful. I use a different methodology but could definitely see things in medic that I could apply in use. I'm gl...

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I just took the short course and did find it useful. I use a different methodology but could definitely see things in medic that I could apply in use. I'm glad I took this course. George

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5 star rating

Mark Steven

Mark Steven

Very clear and concise

Very clear and concise

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5 star rating

Title was descriptive of course

Michael St. Martin

Great intro...

Great intro...

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4 star rating

MEDDIC

Roland Michaely

5 star rating

Very useful methodology

Jorge Eduardo BELART MUÑOZ

It's a brief and concise explanation of what all sales-related staff should know about the sales process of any kind. Thanks so much for sharing!

It's a brief and concise explanation of what all sales-related staff should know about the sales process of any kind. Thanks so much for sharing!

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5 star rating

Great overview of MEDDIC and a great preview of MEDDIC Ac...

Megan Johnson

The intro course is a good overview of MEDDIC to understand quickly what it is all about. Moreover it gives you a preview of other Meddic Academy courses fo...

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The intro course is a good overview of MEDDIC to understand quickly what it is all about. Moreover it gives you a preview of other Meddic Academy courses for free, which is great.

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5 star rating

Good introduction

Carlo Rafol

nice high level overview

nice high level overview

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About the instructor

Founder of MEDDIC ACADEMY, ex-Oracle, ex-PTC, Serial Entrepreneur with 2 exits.

Darius Lahoutifard

Darius Lahoutifard, MEDDIC Academy’s founder, is a Serial Entrepreneur and a former Executive at PTC and Oracle among other software companies. His previous company, Business Hangouts, was a Google G Suite live broadcasting app, with millions of users, acquired within 3 years. He started his career as a robotics engineer. He moved to sales, where he had outstanding performances before being promoted to management. At the age of 28, he became the CEO of a subsidiary of Schlumberger, running a $10M business. Although he was quickly successful in climbing the corporate ladder, he was more interested in tech startups. Darius Lahoutifard joined PTC where he took his business unit from $4M to $27M in three years, up to 150 people, all within the most strategic region for the company: France, the fiefdom of the main competitor, Dassault Systemes. With his team at PTC, he outsold Dassault in their own home market. PTC is where MEDDIC was invented. As an early executive, he contributed to the definition and the execution of what became the world’s most renowned sales methodology: MEDDIC. After PTC he founded four startups (Enterprise Software and Internet companies) with two exits and led sales teams at established companies such as Agile/Oracle and Think3. His passion for SALES goes beyond MEDDIC. At his startups, he was always the first sales person, selling to customers, of course, but also to employees (to bring in the best talents) and to investors (to raise funds over five rounds, an aggregate of about $20M). Darius Lahoutifard received a Masters’ of Engineering degree from Ecole Centrale de Paris (where he was ranked 1st at the entrance exams) and a Certificate in Organizational Analysis from Stanford University. He is a patent holder and a published author. He has been a guest lecturer at the University of Washington in Seattle and the National Defense University in Washington D.C. Darius is multicultural, multi-national, multi-lingual and familiar with 6 languages. He has lived and worked in Asia, Europe and the US. He has been a resident of California since 2009. His motto : "Nothing Happens Until You sell something to someone." Welcome to MEDDIC ACADEMY!

Course Curriculum

  • 1

    Introduction to MEDDIC

    • Introduction to MEDDIC & MEDDPICC

    • Introduction to MEDDIC - Slides

    • Mini Quiz for Introduction to MEDDIC

    • Whats Next ?